Pivot point
We have been mainly focusing on student and transient living situations as our main target market. After receiving feedback from lecturers and peers we have changed our target to young professionals.
Why?
larger more reliable market
yopros have more disposable income available and are willing to spend more
Want a nicer way of living ( have been through 3-4 years of student living already) a way to impress colleges and form relationships.
Gives us the opportunity to provide high quality furniture that will last longer, we can charge more and offer a much larger range for the young professionals to pick from.
Why?
larger more reliable market
yopros have more disposable income available and are willing to spend more
Want a nicer way of living ( have been through 3-4 years of student living already) a way to impress colleges and form relationships.
Gives us the opportunity to provide high quality furniture that will last longer, we can charge more and offer a much larger range for the young professionals to pick from.
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